Platforms

A business connects its own accounts, each with the platform's own sign-in. This is what Marketing OS asks each platform for, and what it does with it.

The same on every platform

  • You sign in and approve on the platform's own page. Marketing OS never sees your password.
  • Nothing is published unless someone on your team scheduled or published it, or approved it where approval is required.
  • Marketing OS acts only on the accounts you connected, and only for the brand you connected them to.
  • Disconnecting an account on the brand's Connections page, or in the platform's own settings, stops all access and deletes what Marketing OS kept to act for you. How to delete your data

TikTok

Login Kit · Content Posting API
  • Reads only the account's name and picture, to show which account a video will go to.
  • Before a video is posted, the person posting chooses who can see it (from the choices TikTok offers that account, with nothing chosen for them), whether others may comment, duet or stitch (off until turned on), whether it promotes their own brand or another, and whether it was made with AI.
  • Posts the video to their profile at the time they set; they agree to TikTok's Music Usage Confirmation when they post.

Instagram

Business and creator accounts
  • Publishes posts, carousels and reels to the account.
  • Brings its comments and direct messages into the inbox, where the team answers them.
  • Reads each post's numbers for the brand's analytics.

Facebook

Pages
  • Publishes posts to the Pages chosen.
  • Brings the Page's comments and messages into the inbox.
  • Reads each post's numbers, and brings in leads from the Page's lead forms and its ads.

X

The brand's X account
  • Publishes posts, with pictures or video.
  • Reads the account's own posts and their numbers, and finds recent posts on the topics the brand follows.

LinkedIn

A member profile
  • Signs in with LinkedIn and publishes posts to the profile of the member who connected it.

YouTube

A YouTube channel
  • Uploads videos and Shorts to the channel.
  • Reads the channel's videos and their numbers.

Google Business Profile

A business listed on Google
  • Brings the business's reviews into the inbox, with a reply drafted for a person to send.
  • Publishes posts to the profile.

Bring your brand's social media into one place

Create an account, add your brand and connect its accounts.

Create an account