Features

One place for a business's marketing: who it is, what it posts, the conversations it has, and what came of them. One account can run many brands.

Brand and strategy

Who the brand is, written down once, so every caption and picture sounds and looks like it.

  • Brand identity

    The brand's story, audience, tone of voice, the words it never uses, colours, fonts and logo, kept in one place that every piece of writing and every picture follows.

  • Strategy

    Positioning, audiences, content pillars and key messages, drafted from the brand's website and refined by the team.

  • Competitors

    The brand's competitors and their public social accounts, followed so the team can see what they post and how it lands.

Plan and create

The month ahead, and every post in it, in the brand's voice and look.

  • Content plans and calendar

    A month of posts across the brand's platforms, spread over its pillars and placed at the hours its audience is most active, on a calendar the team can move things around on.

  • Captions

    Captions written in English, Arabic, Kurdish (Sorani) or Turkish, native to each platform, with alternatives to choose from and a second check for spelling, the brand's rules and the platform's limits.

  • Pictures

    Pictures made for each post in the brand's own look, with its headline, logo and colours laid on, and an editor to crop, resize for each platform and adjust them.

  • Reels and short videos

    Vertical videos built from scenes, with the brand's words on screen, a voice-over, music, and scenes that can be turned into real motion.

  • Library

    Every picture, video, logo and font the brand uses, uploaded or made here, ready to put on any post.

Publish

Each post goes out when and where it should, after the right people have seen it.

  • Scheduling

    Each post goes out at the day and time chosen, to Instagram, Facebook, TikTok, X, LinkedIn, YouTube and Google Business Profile, through the accounts the business connected.

  • Approvals

    Posts can wait for a teammate's approval, or go to a client through a private link to approve or send back with a note.

  • Publishing rules

    Quiet hours, the least time between two posts, and which posts must be approved first, set per brand.

Conversations

What people say to the brand, and about it, in one place.

  • Inbox

    Comments, messages and reviews from the connected accounts in one inbox, with replies drafted for a person to check and send.

  • Engage

    Recent posts worth a comment from the accounts, hashtags and keywords the brand follows, each with a comment drafted; a person posts it.

  • Listening

    Where the brand is mentioned, with an alert when something needs an answer.

Grow

The people who get in touch, and the campaigns and partners that reach more of them.

  • People and leads

    Everyone who got in touch, from lead forms, messages and ads, with follow-ups and a sales pipeline.

  • Email and WhatsApp campaigns

    Campaigns to the people who agreed to hear from the brand, with an unsubscribe on every message.

  • Ads and influencers

    The brand's Meta ads and audiences in one place, and influencers who fit it, with tracked links for each collaboration.

Measure

What each post and campaign earned, ready to share with a client.

  • Analytics

    Each published post's reach and engagement, the brand's followers over time, and its website's visits and searches.

  • Reports

    A report for each client, sent monthly if wanted, and a weekly digest for the team.

  • Assistant

    Ask about any brand's results and plans in your own language; it can prepare posts or campaigns for the team to confirm.

Bring your brand's social media into one place

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